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The easy way to successfully run a profitable restaurant
Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant.
Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.
- New information on designing, re-designing, and equipping a restaurant with all the essentials—from the back of the house to the front of the house
- Determining whether to rent or buy restaurant property
- Updated information on setting up a bar and managing the wine list
- Profitable pointers on improving the bottom line
- The latest and greatest marketing and publicity options in a social-media world
- Managing and retaining key staff
- New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning
Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.
- Sales Rank: #35545 in Books
- Published on: 2011-10-04
- Released on: 2011-09-16
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .80" w x 7.42" l, 1.20 pounds
- Binding: Paperback
- 384 pages
From the Back Cover
The easy way to successfully run a profitable restaurant
If you're an aspiring restaurateur, Running a Restaurant For Dummies covers every aspect of getting started, from setting up a business plan and finding financing to designing a menu and dining room. You'll find all the advice you'll need from picking the perfect location to attracting and keeping satisfied customers, and everything in between. This updated guide helps set the table for long lasting success in the restaurant industry.
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Make it or break it — find out if you have what it takes to thrive in the restaurant business, know your options, create a concept, and pick your name
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Dot your i's and cross your t's — get the nitty gritty on finding the right location or making an existing location work, find financing for your new business, get the right permits and licenses, understand local laws, and legally protect yourself
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Before you open the doors — get advice on hiring and training your staff, developing your menu and beverage program, setting up your kitchen and dining room, and purchasing and managing inventory
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Get off the ground — discover helpful advice for maintaining your operation once it's running, like keeping diners coming back and successfully handling customer service situations
Open the book and find:
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Profitable pointers on improving the bottom line
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The 411 on franchises
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How to write a business plan
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Where to look for financing
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Updated information on current laws and industry requirements
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Information on setting up a bar and managing a wine list
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Guidance on setting up the front (and back) of the house
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Ways to use social media to market your restaurant
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How to hire, train, and manage your kitchen and wait staff
Learn to:
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Find investors and start-up cash
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Design a unique menu and manage a wine list
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Determine whether it's better to buy or rent property
About the Author
Michael Garvey is Director of Operations at 'wichcraft, a division of the renowned Craft restaurant corporation.
Heather Dismore is a professional writer who has extensive experience in the restaurant business.
Andrew G. Dismore is an award-winning professional chef.
Most helpful customer reviews
51 of 52 people found the following review helpful.
I'm On MY Way To Owning My Own Restaurant!
By Linda L. Vanderhoek
My Mom ordered this book for me, as I was thinking of owning my own place. I have been in the restaurant business for several years, as a worker, and as a cook, and as a store manager. I thought I knew pretty much all I needed to know, but after reading this book, I am amazed at just how much MORE I needed to learn! This book has given me much more insight to more ways of obtainning the funds for starting out, and all the differrent things needed to know for employee hiring, inventory, money managment, and even how to find the best location! The book is also very true and realistic as to the difficulties occurred along the way to owning, and running a sucessful business. Thanks a lot "Books for Dummies" people for getting this book on the market. I know it will help a lot of folks who are thinking about opening their own restaurant. I am ready and anxious to get going on the road to owning my own pizza restaurant! Look for my place, SOON!
L. Vanderhoek & Eric Vanderhoek
30 of 30 people found the following review helpful.
Thinking of starting a restaurant? Buy this book.
By Leon Braun
When my wife and I decided three months ago to open our own restaurant, this book was our very first purchase. If you're thinking of opening one, it should be yours, too.
"Running A Restaurant For Dummies" is packed with useful tips on starting and running a restaurant: things like choosing your "concept", creating a menu, selecting the right staff and building a loyal clientelle. It's an easy read, with everything broken down into easily digested chunks and plenty of funny anecdotes along the way. The authors do a good job of getting across the glamour and the drudgery of the restaurant business, and most important, they get across the message that the restaurant business is just that, a business. Cashflow, inventory, marketing, hiring and firing -- take it from me, you'll spend at least as much time worrying about this stuff as you will about the food.
I must have bought a dozen books on the restaurant business before we opened. This was the only one I read cover to cover. Five weeks after opening, we're doing great business and getting great reviews. We regularly have to turn people away on Friday and Saturday nights. At least part of that success we owe to this book. Thinking of starting a restaurant? Buy this book. It's the best fifteen bucks you'll ever invest.
27 of 29 people found the following review helpful.
The best book out there.
By Dave Mccreary
I have over 28 years in the restaurant business and I am finally preparing to open my own restaurant and this book has become my personal bible. The authors really know what they are talking about and they give you all the tools to help you open a successful business. I would highly recommend this book to anyone.
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